brand

marketing

Real-time audience and campaign data are utilized to ensure precise targeting, relevant messaging and ongoing optimizations against your campaign goals.

Causal IQ can help candidates connect with voters and create preference through broad reach and emotional story-telling.

performance

marketing

While some individuals may vote along party lines, not all do.
Political advertising is a moving target, requiring sophisticated methodologies and a hands-on approach to optimization and delivery.

Causal IQ’s multivariate approach allows us to communicate with individuals rather than segments, allowing for more authentic connections with voters.

full funnel

You never know where someone will be on their voting journey when they encounter a candidate’s message. We offer political advertisers the ability to learn from interactions with voters across channels, promoting candidate loyalty. Our intent-based targeting technology follows people from the first point of interaction, through to voting.